- Loreal Professionnel Inoa Permanent Hair Dye 7.35 Golden Mahogany Blonde 60g now has a new formula with improved results.
- This ammonia-free hair dye offers a permanent coloring solution with optimal results and great comfort. Indeed, this new formula has some features that differ from the old one.
- Firstly, the formula is vegan, free from ingredients of animal origin. Secondly, it is a fluid formula thus being faster and easier to apply and extend to the lengths as well as to mix and rinse.
- Thirdly, this new formula offers 48% more shine than the previous one. And lastly, it presents a more sustainable image with a tube made of 95% recycled aluminum.
- At the same time, this formula features the exclusive ODS (Oil Delivery System) patent with 60% oil, which guarantees a high-impact color, shine, and scalp comfort.Â